Personal Work

Wedding Invitation and Signage Suite

Overview

I decided to use my graphic design background to create the invitations, website, signage, and thank you cards for my wedding that was held in April 2024.

As a part of the in-house marketing team, I completed various creative tasks. I was responsible for:

Creating new print and social media post designs for marketing campaigns, program information, industry news/updates, events, or internal communications
Updating existing design files with updated loan officer/realtor information
Managing and adding content to both the existing website and company's internal intranet dashboard
Proofreading designed material
Attending marketing meetings
Narrating and editing internal tutorial videos for loan officers
Writing or editing blog posts
Communicating with other internal staff outside of the marketing department when needed in order to obtain project objectives and send deliverables

I had multiple projects assigned to me at any given time. I worked alongside other designers and marketing specialists. Tasks were divided up between the members of the team, and we all had to communicate effectively to make sure all projects for our loan officers and company were completed and accurate.

Programs used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Canva, Teamwork, Microsoft Teams, Adobe Premiere Pro, etc.

The Finished Designs

To get the soft, yet sophisticated spring theming I wanted for my wedding suite, I spent time studying wedding invitation styles that centered around floral elements and that also paired elegant, handrawn script typeface with a sans-serif typeface. I purchased some beautiful watercolor flower art and a handdrawn typeface called Northwell from some talented designers on Creative Market to use across all pieces of this collection. For the sans serif body type and parts of the headings, I chose Montserrat, as it is a clean typeface that is easy to read and didn't overpower or clash with the eye-catching Northwell typeface.

Print designs were created in Adobe InDesign, while I used Webflow to create my wedding website, using my design portfolio's visual structure as a starting point. For icons used on the website, I used Bootstrap Icons as my source.